Archive for the ‘British School of Aromatherapy’ Category

Learn about arthritis and aromatherapy for the elderly

Monday, June 13th, 2011
Aromatherapy treatments can help with a variety of old age aches, and the gentle, caring touch of aromatherapy massage can be extremely comforting for elderly clients, particularly those who are experiencing fear and loneliness in their old age.

Elderly clients are however more frail and there is an increased likelihood of health problems that will need to be considered prior to treatment. It is vital that therapists take into account medical conditions or medications that their elderly client has and that the essential oils used are not contra-indicated for these health problems or medications. The therapist must have a detailed understanding of the profiles of appropriate essential oils and the correct dilution rates for elderly clients. As we age, our metabolism slows down and our skin becomes fragile, so it is advisable to use smaller amounts of essential oils and to use softer, lighter and more gentle massage strokes.

There are a number of conditions and diseases that are particularly prevalent in old age – the most common of which being Arthritis. The term arthritis does not just describe ‘one’ condition but is used to describe more than 100 different rheumatic diseases.

Our 1 day Aromatherapy for the Elderly Course is aimed at qualified Aromatherapists who would like to extend their knowledge to treat elderly clients suffering from arthritis. The course covers the concept of pain, the pathology of different types of arthritis and how different essential oils can be used to help treat elderly clients with arthritis.

At the end of this course the student will have a comprehensive understanding of the issues that need to be taken into account when treating elderly clients, and how to effectively apply aromatherapy techniques in conjunction with conventional medicines.

Our tutor will cover the therapeutic benefits of a range of more unusual essential oils that can be used when treating arthritis such as Cajeput, Angelica Root, Ravensara and Vetiver. So, if you’d like to learn more sign up for our next course on 22 June – only a few spaces left so hurry and book our Aromatherapy for the Elderly Course now!!

Reflexology foot lotion recipe

Monday, January 24th, 2011

Make your own Reflexology Foot Lotion with a range of therapeutic essential oils and Base Formula’s versatile Light White Lotion. Our Light White Lotion has been formulated with high quality ingredients to gently replenish moisture and oil lost by the skin. It is suitable for all over body use including the face, and it is perfect for dry and sensitive skin. It can also be used therapeutically to soothe and relieve the discomfort caused by rough, dry skin.

To make your own Reflexology Foot Lotion

Blend the following ingredients:-

Light White Lotion

0.25% Tea Tree essential oil (antiseptic, antifungal, restores and supports skin health)
0.25% Lemongrass essential oil (restorative, pain relieving, antiseptic, antifungal, deodorising)
0.5% Geranium essential oil (balancing/female orientated) OR Lavender essential oil (soothing/pain relieving)

The experts at Base Formula recommend that no more than 1% of any essential oil and 2% of liquid ingredients such as aloe vera or hydrolats be added to our cosmetic bases. Exceeding this amount may destabilize the blend.

To learn more about making your own natural products why not book on our 1 day Make Your Own Products Course run by our sister company, The British School of Aromatherapy. They also run a brand new course in Qichi Foot Massage – an exclusive treatment developed by our own tutor, Christine Fisk.

New complementary training courses

Tuesday, January 18th, 2011

Our sister company, The British School of Aromatherapy, is pleased to announce an exciting, new training course schedule for 2011. We have brought expert tutors on board to develop and deliver a more comprehensive range of complementary therapy training courses that will appeal to a wider range of people. Whether you’re a qualified therapist looking to enhance your professional status or just starting out we have the course for you. All professional courses are fully accredited and we offer CPD points for all suitably qualified therapists.

New courses for 2011 include:-

  • VTCT Diploma in Indian Head Massage
  • VTCT Certificate in Swedish Massage
  • Accredited Diploma in Aromatherapy
  • Hot Stone, Herbal Compress and Ayurvedic CPD Massage Courses
  • Holistic Facial
  • Hopi Ear Candling
  • Managing Stress Holistically
  • Aromatherapy for the Elderly
  • Qichi Foot Massage

To download our full course schedule for the first half of 2011 please click here.

Q&A: Make your own natural hair conditioner

Tuesday, December 21st, 2010

Q: Thank you so much for the recent Make Your Own Aromatherapy Products course and the additional information you sent. We did touch briefly on hair conditioner and how to make it – would you mind giving me an example of a recipe or directing me to a product I could buy from Base Formula which would include a conditioner recipe when it’s delivered?  I think you mentioned that this was possible with selected Base Formula products?

A: Hair products are more difficult to make using natural formulas (most people want performance from their hair products i.e. colour protection, volume or shine)  but not impossible.  Base Formula do an SLS free Hair Conditioner or you could try our Light White Lotion (which comes with a free recipe sheet) plus 1% Vitamin E oil. I recall Linseed was your favourite carrier oil so you could also use this in place of the Vitamin E to offer a nutrient rich, point of difference. You can then add between 0.75% to 1.5% of your chosen essential oils. Linseed is quite a pungent carrier oil so you will need to choose essential oils that are robust enough to rise above its aroma. Perhaps consider May Chang, Palmarosa, Patchouli and Geranium. Anise or Bay Laurel would also be worth exploring in your perfumery.

The British School of Aromatherapy

Expert advice on how to delight your customers

Monday, November 1st, 2010

If you think good customer service leads directly to customer satisfaction, think again. These days, it’s all about “customer delight” and “exceeding expectations” – which at the end of the day will mean increased customer loyalty and more referrals for you. Here is our expert advice on how to ensure that your keep clients coming back for more!

Create a great ‘first impression’ - superbly maintained premises, a warm welcome, guaranteed hygiene – premises, equipment, staff.

Guide your customers – take time to listen and understand their needs so that you can give them the most appropriate advice and treatment. Help them to help themselves, share your knowledge and expertise – offer ‘homecare prescriptions’ – you will build trust by doing this and they will come to you because they are confident in your ability.

Create magic moments – little unexpected things that delight the client and set your salon apart from the competition. E.g. if you have massage oil left over at the end of a treatment mix it into a little bag of Mineral Rich Sea Salt and give it to the client so they can enjoy a relaxing aromatherapy bath at home, or include freebie mini-treatments so clients get a taste of other treatments and are encouraged to book!

Offer incentives and add value – introduce loyalty/retention schemes to keep people coming e.g. offer a free treatment after say every 5th booking, 3 for 2’s, Buy one get one free’s. Structure your offers so you encourage clients to try different treatments – don’t just give them freebies that they would have booked anyway!

Care for your customers – Call new clients after their first treatment to check that all is ok – you get instant feedback and your customer feels looked after and therefore valued. Keep detailed client records – knowledge is a powerful tool for the therapist, not only for future treatment plans but also to develop your relationship with the client – make notes of personal info, birthday’s, hobbies etc so they feel you’re taking an interest in them as a person! Finally keep them informed with regular contact, appointment reminders, birthday cards, newsletters, open evenings etc.

Develop your uniqueness – consider developing your own product range or adding new treatments to your portfolio. Base Formula can help you with product development and label design and our sister school The British School of Aromatherapy runs regular CPD courses which include how to Make Your Own Products and PR & Marketing for Small Businesses.

Pro Beauty success in Manchester!

Wednesday, October 13th, 2010

Professional Beauty’s show in Manchester has been deemed a success by exhibitors and visitors alike. Base Formula once again exhibited at the north’s largest professional health, beauty and wellness event alongside many other big name brands such as Dermalogica and Fake Bake.

According to the organisers visitor numbers were up on last year, with tens of thousands of people flocking to Manchester Central to view all the latest industry trends and new product launches.

We had a busy time on the Base Formula stand and in particular noticed a surge in interest for ‘making your own’ products. Our Make Your Own Products Kit flew off the shelves and we also had lots of enquiries for our Make Your Own Products and Aromacrafts courses.

Infact, training seemed to be the theme of the show, with lots of exhibitors reporting a phenomenal amount of interest in their training courses, as therapists aim to broaden their skill base and establish wider, more profitable treatment portfolios. The show’s seminar programme was also interesting and really brought education to the forefront.

Visit our sister site www.britishschoolofaromatherapy.co.uk for details on our range of vocational and leisure aromatherapy training courses.

Aromatherapy prescriptions for X Factor meltdown

Thursday, October 7th, 2010

Aromatherapy prescriptions for X Factor meltdownHave the delusional symptoms of Cheryl Cole’s Malaria really gone??? I think not! Gamu is a good role model, hard working, motivated by thoughts of others with an incredible talent – expressed without fault. Both Katie and Cher demonstrated that attracting sympathy was a valid route to success. As someone who voluntarily supports young adults in developing their careers I am shocked at the injustice and the irresponsibility shown by the judges and producers of a show that has such an influence on young people. I have yet to hear of a job interviewer who shares a tear with a nervous interviewee and then say’s “let’s start again pet?” 

All the support for Gamu and the derision of the nation will surely be adding to Cher’s delicate state and no doubt Katie with her “badger’s bum” eye lashes must be feeling a bit down too. Poor old Cheryl Cole is reportedly receiving death threats following her decision to exclude Gamu so I’m pretty sure she’ll also be having another weep in some luxurious corner!

X Factor has clearly gone into emotional meltdown and judging by the overwhelming stream of entries on the ‘Gamu Should have Got Through’ Facebook page (nearly 1/4 million) the show’s fans (or X fans – no pun intended) have too!

To calm things down, as we wait to see what drama unfolds on Saturday night, I’ve put together a couple of aromatherapy prescriptions to try and ease the strain for all concerned!

Over emotional
For Cheryl, the fans, Cher and Katie (not Gamu she admirably keeps any emotional drama queen tendencies in check!) I recommend a long hot bath – add 6 drops of Geranium essential oil to help soothe the emotions and calm the tears, 3 drops of Cedarwood for strength and courage and Green Mandarin to lift the mood.

Memory boost
To help Katie remember her lyrics and for Cheryl, to remind her of her X Factor Job Description – i.e. choose the best performer who has star quality and who HAS the X Factor! Use an aromatherapy diffuser with 6 drops of premium quality Lime essential oil. It’s like having a large cup of ‘great’ coffee but without the headache – it kick starts the memory and sharpens concentration and focus.

Anxiety
For the contestants, their families, judges and maybe even the show’s producers (well maybe not the producers – some internet forums are saying they are already ordering the post show Bollinger as they are guaranteed the highest ratings in the history of TV). Use an aromatherapy diffuser or a burner and add 5 drops of Frankincense to deepen the breathing and counteract that “I can’t stop worrying” feeling, 3 drops of Clary Sage – a legal way to get that uber chilled feeling (avoid in pregnancy), 4 drops of Patchouli which is soothing for mind and body and 4 drops of Tangerine – a deliciously scented mood enhancer!

Oh and not forgetting the Madonna wannabe Katie and her badger’s bum eyelashes! Her poor old eyelids are bound to be sore when those fake lashes come off (glue and crocodile tears can be quite abrasive) - I recommend she try pure Borage Seed Oil (sometimes known as Starflower Oil!)

Julie Foster
Principal of The British School of Aromatherapy

Dreaming of your own brand?

Thursday, September 30th, 2010

All therapists fantasise about having their own brand, and until recently it was just a fantasy, something that was only possible if you had a big business and an even bigger pot of money to invest.

Historically massive investment was needed to fund packaging and label printing which was only cost effective if thousands of units were bought. Manufacturing was a high volume operation too, meaning that run sizes were rarely less than 2000 units – way too much for a small therapy business or independent salon or spa. Where manufacturers did agree to do small runs the costs were so astronomical that the finished products were not commercially viable.

The good news is that technological advances in manufacturing, packaging and labelling have dramatically opened up the own label, self-branded proposition. Modest run sizes can now be produced to meet the needs of small beauty or holistic companies, opening up their opportunities for business growth, cost cutting and increased profitability.

Forward thinking therapists and salon owners however are recognising that the benefits of having your own brand extend far beyond cost savings and profitability (although obviously in the current climate those reasons alone make it worthwhile considering). Own label makes a significant contribution to strengthening and promoting your core service brand (as hairdressers have found over the last few years). If you have an established business name, market credibility and a unique service offering it makes commercial sense to exploit it to consolidate or grow your business further. Own label is a high impact way of building awareness of your core brand and adding to its value (from both a PR and a financial perspective). Just a few of the benefits of establishing even a small product portfolio of your own are:

  • Raises awareness of your core service brand and gives you a unique selling point (holistic, beauty, spa, hotel or shop)
  • Adds credibility, weight and value to your brand proposition
  • If your own label product portfolio is well thought out and designed the products will invariably be far better value than mainstream brands
  • Own label has a positive impact on your eco strategy and reduces your carbon footprint (made in Britain, less miles to market)
  • Fulfils the need of clients to know where the product came from and who made it
  • Satisfies the growing market demand  for natural, niche and green products
  • Enhances the reputation of the business owner as an innovative business personality with a credible and real market presence
  • Adds scalability to the business offering e.g. there is a limit to how many people you can treat in your practice/salon, however with online channels plus the opportunity to sell through third parties there is no limit to the scale of your product sales
  • Last but not least it is a hugely satisfying experience on a personal level to see your own labelled products sitting on the shelf where previously a high-cost mainstream brand has sat

If you think you have what it takes to build your own brand why not have a no obligation chat with the team at Base Formula. Own label is undoubtedly the next step in taking a therapy business forward regardless of whether you are a one-man-band wanting one product with your name on it, or a multi-site salon/spa wanting a complete premium skincare range. Our sister company, The British School of Aromatherapy, also runs a number of useful courses including how to Make Your Own Products, The Legalities of Labelling and The Art of Perfumery.

Julie Foster
Aromatherapist & Principal
The British School of Aromatherapy

Tips for the perfect aromatherapy massage!

Thursday, September 23rd, 2010

The experts at Base Formula and The British School of Aromatherapy have put together the following advice and tips to help you get the most from your aromatherapy massage.

  1. effective aromatherapy massage with therapeutic essential oilsEnsure you have the correct dilution -  add 2 –4 drops of your chosen essential oil/s to a tablespoon full of Sweet Almond Oil. Skin hydration levels makes a difference as to how much oil you will need to mix but as a general rule blend 1 tablespoonful for neck and shoulders and up to four for a full body massage. The quantities mentioned are guidelines only – you may wish to adjust the amounts up or down to a limited degree. As long as you spot test first and avoid oils which are known to be over stimulating for sensitive skins (i.e. citrus oils) then you will be able to give an effective aromatherapy massage. If you like experimenting then always keep a note of what essential oils you have used and in what quantities. This way you will be able to identify the most effective essential oils for your treatments.
  2. Slow down  – if the massage strokes resemble car-cleaning strokes then far from promoting relaxation the recipient will feel skin irritation and heightened awareness of pain. To help you slow down put on some slow music and encourage feedback or ask the recipient to take long deep breaths in and out and then match the speed of the massage to the speed of the breaths.
  3. Always maintain contact with the skin.  Hands that are taken off the skin in between strokes again heighten the senses and awareness of pain. There is always an element of surprise as the hands once again make contact with the skin. It is commonly described as “setting nerves on edge”. Contact should always be maintained – just slide the hands gently into position without ever losing contact – even if it means stroking across clothes or hair.
  4. Warm hands – warm your hands first as being touched by cold hands causes muscles to contract and increases pain. Warm hands help to relax and soothe.
  5. Keep hands relaxed and flat. With wrists loose bring the thumbs up into line with the rest of the hand, which should be flat but relaxed. Skin contact should be maintained throughout the whole of the hands and fingers however the most important areas are the finger tips, the fleshy pad of the hands and the heels of the hands.  Loosen up the hands before starting by conducting an imaginary orchestra or making waves with your hands.
  6. Maintain good pressure – do not tickle. Stroking or tickling instead of massaging can have a hugely irritating effect.  Encourage feedback so that you exert the correct degree of pressure for the recipient. Most masseurs are surprised to find that the pressure needed is considerably more than one would expect. To prevent the masseur becoming tired use your body weight where appropriate i.e. lean into the massage with a straight back.  Standing to do a massage is often a lot easier because the body weight can be more easily controlled and used. 
  7. Do not apply too much oil. Too much oil or synthetic oils such as baby oil allow too much slippage i.e. the hands slip over the skin, which is irritating.  Our advice is to use the best quality Almond Oil that you can find.  This sinks into the skin “carrying” the therapeutic essential oils into the body. At the same time it still leaves a thin coat on the surface which prevents the hairs and skin being “dragged”.  For instance as you massage upwards in long strokes over the muscles you should be able to see the muscle rolling ahead of you like a small wave which shows that your pressure is such that you are helping the muscles relax.  If there is too much slippage or not enough pressure then this will not occur and you will probably find that your subject is tense and uncomfortable.  If after ten minutes they are very still, lost in a trance like daze and breathing slowly and deeply then don’t say a word – just carry on confident in the knowledge that you have “got the hands” as we therapists say! 

What makes essential oils therapeutic quality?

Wednesday, September 22nd, 2010

There are 2 forms of essential oils on the market currently. Those made for the fragrance (perfume) and flavour industry and those made for therapeutic use by therapists and interested members of the public. The difference is that the oils manufactured for fragrance and flavouring are of a lesser quality. Only pure essential oils should be used for therapeutic purposes. Base Formula guarantees that all of the essential oils offered by Base Formula are of the finest quality prepared for therapeutic use.

Proper Distillation – The distillation method affects an essential oil’s purity as it is vital to preserve as many of the plant’s natural components as possible. Therapeutic quality essential oils are distilled in glass, porcelain or stainless steel cooking chambers at the lowest possible pressure and lowest possible temperature. Extremely high temperatures, high pressure, or contact with chemically reactive metals such as copper or aluminium can quickly destroy delicate compounds.

The method of distillation is one of the most important steps in the production of essential oils. Every essential oil offered by Base Formula is 100% pure therapeutic quality. All of the essential oils we stock are obtained by steam distillation of the plant’s volatile oils, with the exception of citrus oils which are produced using the cold pressed method, and some oils which are used explicitly for aromatic perfumery (if you would like to know more about perfumery with essential oils – join our Art of Perfumery course).

Base Formula offers some of the world’s finest essential oils from reputable distillers and suppliers we know, trust, and have a long working relationship with. Base Formula essential oils are processed from freshly harvested material within clean state-of-the-art distilleries, thus promising you some of the best oils available on the market.

We are committed to organic agriculture and work with suppliers who share our passion for nature in all its forms including plants, animals, trees and the natural landscape. All of the essential oils offered by Base Formula are supervised by Director Karen Keating who is a qualified Aromatherapist. She is responsible for every step of our essential oil quality systems including the location of harvest, methods used to extract the oils, data reports assuring the oils character, and the distillation and logistics process. Naturally neither essential oils nor any other products form Base Formula are tested on animals and we adhere to a strict fair trade policy. All oils are sourced from sustainable plant stock and produced under fair conditions for all.

No Additives – Base Formula essential oils are free of carriers, dilutents, GM ingredients or any synthetics. The primary components of most fragrances on the market are synthetic. These should not be used for therapeutic applications. If you do want oils to provide fragrance without any therapeutic value then try our Fragrance Oils which are high quality fragrance compounds which offer a greater choice of perfume for soap and other aroma craft activities. If you would like to know more why not join our Aroma Craft course.

Base Formula also offers a range of certified organic essential oils. Organic certification is an intensely painstaking and expensive process and it will take some years before all our oils are certified organic. However any oils we stock that are not yet certified organic have only 100% natural organic content and are guaranteed to be free of pesticide and chemical residues. Base Formula essential oils are wholly suitable for aromatherapy, natural perfumery and for those who wish to make their own cosmetics and toiletries. Try our Make Your Own Products Masterclass if you are interested in making your own natural, therapeutic products!

If you have any questions about our oils please do not hesitate to contact us at info@baseformula.com