Archive for the ‘Salon Tips’ Category

Maximise the shelf life of your essential oils

Wednesday, October 26th, 2011

The following advice has been put together by Base Formula for the FHT’s International Therapist Magazine, as published in January 2012.

Essential oils are natural organic materials and as such have a finite useable life span. Although they do not typically have a best before date their effectiveness can diminish over time through oxidation or bacterial breakdown. Heat, sunlight and oxygen can attack the oils and cause their chemical structure to break down, the oils may then resinify and start to develop artifacts that detract from the oil’s quality and odour profile. Some of these reactions may also cause allergenic constituents to arise in the oil. Each essential oil has a different rate of degradation but the most susceptible group of oils are top note oils, mainly the citrus ones – these will need extra special care and attention. Thicker viscosity essential oils such as Patchouli, Vetiver and Sandalwood can actually mellow and improve with age.

There are a number of variables that determine the viability of a pure essential oil and there are no guarantees of how long an oil will last. Generally, well cared for oils will last for one to two years, although some might claim this time frame is longer. In order to maximise your oils shelf life Base Formula recommends that you follow these simple guidelines:

Reputable supplier: Ensure that you are buying 100% pure, therapeutic grade essential oils. Specialist aromatherapy suppliers such as ourselves typically have a high turnover of oils which ensures a fresher purchase. If you do buy from a shop, make sure the oils haven’t been sitting in direct sunlight or under hot lights. Remember it is always best to buy little and often.

UV protection: Oils must be kept away from strong light and heat sources as these will accelerate the oxidation process. They should be kept in either UV filtering, dark coloured glass or resin lined metal containers (we use EP resin lined aluminium bottles for larger quantities which are totally impervious to light). Keep your oils in the smallest possible sized bottles to reduce the amount of empty space in the container. Any empty space will be occupied by air which speeds up the rate of oxidation. It is best to rebottle your oils into smaller containers as they are used up! When using your oils remember to replace the caps as quickly as possible.

Temperature: An ideal temperature range would be from 5 to 10 deg C and as constant as possible. A refrigerator would be an ideal storage place for your essential oils especially top note oils (not too cold though, the salad compartment should prove ideal).

Transportation:
This should be kept to a minimum as any agitation to the oil in its vessel will increase the surface area exposed to the atmosphere and therefore the oxidation process.

Dates:
Keep a record of when you purchased your oils and when you opened them so that you’ll be more aware of when they might be approaching the end of their life.

Checks: Always check! You should be able to detect if the oil is past its best. If the oil appears a different colour, has a different or acidic smell, or if it looks cloudy or thick (resinous) this indicates oxidation.

Base Formula offers a wide range of Carry Cases and Wooden Boxes that offer practical, safe storage and transportation solutions for your essential oils and aromatherapy supplies. Our high quality cases are ideal for protecting your oils from deterioration caused by direct sunlight and extreme changes in ambient temperature.

How to store your Hydrolats

Monday, September 19th, 2011

Hydrolats (also called Hydrosols, Flower Waters or Floral Waters) are the waters collected when plants are steam-distilled to extract essential oils. They have similar therapeutic powers to essential oils and are widely used for natural skincare. They can also be used in place of essential oils for people who need more gentle aromatic care i.e. for the elderly, children, the highly sensitive or for people suffering from debilitating illness.

Our Hydrolats are 100% pure and contain no additives, colour or preservatives. They are highly fragile and as they don’t contain the same concentration of antibacterial properties as their essential oil counterparts, they are subject to far more rapid deterioration, especially when they are not stored correctly.

We’ve produced the following guidelines to help keep your Hydrolats in tip top condition:-

  • Store them away from any direct sunlight – ideally in a cool, dark place (our aluminium bottles are ideal for this – or if you’re buying them in our larger plastic bottles then transfer into smaller aluminium bottles or our amber or blue glass bottles).
  • Try not to leave your bottles partially full as this can cause oxidization – once your bottle is only half full consider transferring your hydrolat into a smaller bottle.
  • Hydrolats can be kept in the fridge and this may help maximise their shelf-life.
  • Don’t allow unsterilized items like your fingers, cotton wool or other items to come into direct contact with the hydrolat in the bottle. Instead, pour off the quantity that you need into a separate container and then work with that, leaving the integrity of the remaining hydrolat intact.
  • Make a note of when you opened your hydrolats and then you’ll know when the shelf-life has expired.

Swop your carrier oil for Soya Oil

Tuesday, January 25th, 2011
Soya Bean oil is the carrier oil that most professional therapists would choose when massaging antenatal clients or when their client’s skin is particularly dry or showing signs of life stress. Soya Bean Oil has a silky smooth texture and luxurious feel. It is an excellent alternative to Sweet Almond Oil as it stays supple, whilst being very light on the skin.

Soya Bean Oil comes from the soya plant which belongs to the pea or legume family. The soya bean has been used in China for 5,000 years as a food and a component of drugs. According to the ancient Chinese myth, in 2853 BC the legendary Emperor Shennong of China proclaimed that five plants were sacred: soybeans, rice, wheat, barley, and millet. Cultivation of soya beans was long confined chiefly to China, but gradually spread to other countries. Soya Bean Oil is extracted from the plant’s egg shaped beans which have an oil content of about 20%.

Cold pressed Soya Bean Oil is a rich source of ultra-hydrating, restorative Vitamin E and skin nurturing lecithin. It is also high in unsaturated fatty acids which help protect and support healthy skin renewal. Soya Bean Oil can be used for massage and is suitable for all skin types, but it is particularly helpful for skin that is effected by hormonal fluctuations or that is dry and fragile as a result of stress or lack of care.

Try our Antenatal Bump Blend recipe below, to help prevent stretch marks.

Ingredients:

20 ml of Soya Bean carrier oil
5 ml of Vitamin E carrier oil
5 ml of Evening Primrose carrier oil
4 drops of Geranium essential oil
4 drops of May Chang essential oil
4 drops of Green Mandarin essential oil

Blend the oils and use with extremely gentle strokes (spot test for sensitivity first and do not use in the first three months of pregnancy)

The magic of Aloe Vera

Wednesday, November 10th, 2010

Aloe Vera (aloe barbadensis) is one of the most revered plants in natural medicine. It is known by many as “nature’s pharmacy” and is used to help heal a wide range of human ailments, particularly skin problems such as drying, flaking, itching, cracking and fungal conditions like Athletes’ Foot. Aloe Vera is a robust, fierce looking, sub-tropical plant of the Lily family— closely related to onions, leeks, garlic, tulips and asparagus. Most botanists agree, and historical evidence suggests, that the Aloe Vera plant originated in the warm, dry climate of Africa.  However, because the plant is readily adaptable, and because man has been so eager to carry it with him from place to place, it now can be found throughout the world. In the United States, it is grown commercially in the Rio Grande Valley of Texas, in California and in specially-designed greenhouses in Oklahoma.

Benefits of Aloe Vera:-

Aloe Vera has numerous therapeutic benefits. In terms of topical application (external use) they are as follows:

  1. To improve general skin condition: Aloe Vera holds moisture and adds elasticity so it is valuable ingredient in helping to restore a more youthful appearance. It tightens and balances the skin through its astringent pH properties and has a cooling effect which makes it ideal to treat problem areas such as under eye shadows.
  2. To soften and recondition hard skin: Aloe Vera is keratolytic meaning it can soften hard skin. This combined with its cooling properties makes it ideal for use in foot preparations.
  3. As an anti-pruritic to reduce itching and burning: Aloe Vera can be a useful after-sun and anti-itch treatment. Hormonal itching, pregnancy itching, post anaesthetic itching and eczema, psoriasis and dermatitis itching may be relieved. Safety Note – Itching can sometimes be a symptom of a more serious underlying condition – always see your doctor if it persists.
  4. To fight infections: Aloe Vera can help fight infection which makes it a valuable all round product for the home and the salon. It protects skin from harmful bacteria and helps reduce redness and itching.
  5. Treating wounds and burns - Aloe Vera can be beneficial for wounds and burns helping to fight infection and reduce swelling and inflammation.
  6. To boost the immune system: Ongoing studies worldwide suggest that Aloe Vera can stimulate the body’s natural defence system so it is helpful for people whose health is generally weak or who are recuperating after illness or for people under severe stress.
  7. To help arthritis: Anecdotal reports suggest that applying Aloe Vera may help to reduce swelling and inflammation in arthritic joints. It is therefore a useful base in which an aromatherapist could mix pain relieving essential oils.
  8. To soothe hormonal symptoms: The cooling nurturing properties of Aloe Vera can be helpful in soothing the symptoms of hormonal disturbances including hot flushes.
  9. To minimize scarring: Aloe Vera may help to reverse scars less than five years old.

Practicle uses for the home or salon

  1. Beauty treatments: Aloe Vera can be used for moisturising, cooling and restorative facial skincare treatments such as cleansers, bespoke facial masks, under eye treatments and for facial massage.
  2. After waxing: The cooling, soothing and antibacterial properties of Aloe Vera make it an ideal product to use after waxing.
  3. Nail and hair treatments: Aloe Vera can be used to recondition, repair and strengthen hair and nails and to treat nail infections.
  4. As water based massage medium/carrier: Aloe Vera has an affinity with the skin and is easily absorbed making it an ideal carrier for essential oils. It is ideally suited for adult/intimate massage as it is unlikely to irritate delicate mucous membranes.
  5. Make your own product ingredient. Aloe Vera is easy to use, highly beneficial and a “must have” ingredient for beginner and experienced home product makers alike. It works well in soap, creams, lotions, bath and shower gels, salts and shampoos. 

If you’d like more information and recipe ideas Base Formula are offering a FREE 18 page Aloe Vera E-book when you buy our Aloe Vera Gel with Seaweed Extract (500ml £5.58 ex VAT).

Expert advice on how to delight your customers

Monday, November 1st, 2010

If you think good customer service leads directly to customer satisfaction, think again. These days, it’s all about “customer delight” and “exceeding expectations” – which at the end of the day will mean increased customer loyalty and more referrals for you. Here is our expert advice on how to ensure that your keep clients coming back for more!

Create a great ‘first impression’ - superbly maintained premises, a warm welcome, guaranteed hygiene – premises, equipment, staff.

Guide your customers – take time to listen and understand their needs so that you can give them the most appropriate advice and treatment. Help them to help themselves, share your knowledge and expertise – offer ‘homecare prescriptions’ – you will build trust by doing this and they will come to you because they are confident in your ability.

Create magic moments – little unexpected things that delight the client and set your salon apart from the competition. E.g. if you have massage oil left over at the end of a treatment mix it into a little bag of Mineral Rich Sea Salt and give it to the client so they can enjoy a relaxing aromatherapy bath at home, or include freebie mini-treatments so clients get a taste of other treatments and are encouraged to book!

Offer incentives and add value – introduce loyalty/retention schemes to keep people coming e.g. offer a free treatment after say every 5th booking, 3 for 2’s, Buy one get one free’s. Structure your offers so you encourage clients to try different treatments – don’t just give them freebies that they would have booked anyway!

Care for your customers – Call new clients after their first treatment to check that all is ok – you get instant feedback and your customer feels looked after and therefore valued. Keep detailed client records – knowledge is a powerful tool for the therapist, not only for future treatment plans but also to develop your relationship with the client – make notes of personal info, birthday’s, hobbies etc so they feel you’re taking an interest in them as a person! Finally keep them informed with regular contact, appointment reminders, birthday cards, newsletters, open evenings etc.

Develop your uniqueness – consider developing your own product range or adding new treatments to your portfolio. Base Formula can help you with product development and label design and our sister school The British School of Aromatherapy runs regular CPD courses which include how to Make Your Own Products and PR & Marketing for Small Businesses.

Q&A: Ho Leaf as an alternative to Rosewood

Wednesday, October 20th, 2010

Locals inspect a small Rosewood Tree in Madagascar

Q: I have read that Rosewood essential oil is potentially involved in hardwood deforestation. Can you recommend an alternative as both myself and my clients adore it?

A: Base Formula guarantees that our oils are harvested from sustainable sources. However if you are buying from less reputable suppliers then you are right to be concerned over this issue.  The alternative essential oil that will give you the same woody scent infused with a rose-like floral is Ho Leaf Oil.  

Ho Leaf Oil is similar to Chamomile in that quality and therefore scent can vary greatly. However if you are purchasing from Base Formula you can be sure of a fabulous scent and a premium quality therapeutic grade oil. Ho Leaf is considered both emotionally uplifting and calming to the mind and deeply nourishing for the skin and supportive to the immune system. Its antibacterial and antifungal and is ideal for use in the salon, spa or bathroom environments.

Ho Leaf Oil is inexpensive and for massage smells particularly nice blended with florals such as Rose or Lavender. I recommend finishing with a  touch of Tangerine or Green Mandarin. For soap and aromacraft projects blend with Lemongrass and May Chang for a fabulously robust scent that lasts and lasts!!!

Julie Foster
Aromatherapist & Principal of The British School of Aromatherapy

October’s salon tip to reduce costs

Monday, October 4th, 2010

October is a month when salon receipts fall as customers recover from summer holiday spending and start saving for Christmas. Use the time to review product costs and see if you can make savings without compromising on quality. Our Aloe Vera & Seaweed Gel remains our best selling product to beauty salons. Used alone it makes an incredibly effective and natural alternative to a collagen masque or mix with Clay for a gently exfoliating clay masque. Our gel comes with a free e-book which is packed with loads of skin and bodycare recipes.

Swapping just 3 of your more expensive branded salon products for 3 alternatives using our Aloe Vera & Seaweed Gel could easily save £20.00 a week in a two room beauty salon – that’s £1000 a year! If you haven’t tried this versatile product now is the ideal time to include it in your product review.

If you’d like to talk to Base Formula about other natural, high performance alternatives for your brand name products feel free to email us and we’d be delighted to advise.