Base Formula OverseasBase Formula has been trading internationally since 2000. British aromatherapy products are highly regarded all over the world and Base Formula's aromatherapy products are no exception. Base Formula's high quality aromatherapy products have been particularly well received in many Asian markets. We have a sole distributor for mainland China, an agent in Taiwan and a new website for customers in Hong Kong. Our products are also available in Japan.

We are able to supply customers across the world from our UK website and we work hard with our shipping agents to keep carriage costs as low as possible.



New Product Verification System - December 2012

Base Formula regrets to announce that we have terminated our trading agreement with Xiangpiaosihai  (Beijing) Science and Technology Limited. Please read the following announcements for further information.

Announcement 1: 10 March 2013
Announcement 2: 11 March 2013
Announcement 3: 15 April 2013 - Trading with Jumei
Annoucement 4: 3 July 2013 - New China website & product verification

If you have any questions about our current situation in China please do not hesitate to contact us directly and we will do all we can to answer you as quickly as possible. We apologise sincerely for any inconvenience caused and thank you for your patience and support in this matter.
Please note that Base Formula Ltd has changed our trading name in mainland China to BF Aromatherapy. Due to Chinese law, Base Formula Ltd in the UK, is no longer able to use its own name within mainland China.  This means that all genuine, UK manufactured Base Formula products in China will be sold under the new BF Aromatherapy name. For more information please click here.

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If you have any questions please do not hesitate to email our Customer Services Department.


Base Formula have partnered with a domestic logistics company within the United States to supply a number of our core products direct from the US. These products are available to US and Canadian customers via our US website. Please note that we do not currently have any retail stockists in the US and that our products are only available for purchase online. If you have any questions please do not hesitate to email our Customer Services Department.

We are always keen to hear from potential new distributors/agents. If you are interested in representing the Base Formula brand internationally please email us at