Privacy Policy


Base Formula Privacy PolicyWe at Base Formula handle all information supplied to us by our customers & registered users of our web site with the utmost confidence. We do not share our customers' information with any third party and all information supplied to us is used entirely for our own purposes in accordance with our terms of trading.
Order information and payments are taken using an SSL Certificate with a secure 128 bit encryption. (SSL is the standard security technology for creating an encrypted link between a web server and a browser).

Base Formula accept all major credit and debit payment cards on our website. You can also pay using the Paypal Express Checkout system. Payment will be taken immediately upon our acceptance of your order. We use Paypal Website Payments Pro for processing our online transactions. As a result, all financial or credit card data you supply will be processed and stored by Paypal. Paypal will be responsible for storing your financial details securely and in accordance with their own privacy policy, which you can view here. Paypal comply with the Payment Card Issuer (PCI) requirements on data security, and any payment card information and other financial details collected by Paypal will be stored and used in accordance with those security standards. Base Formula do not store any of your financial details.
By agreeing to our terms and conditions you allow us, on occasion, to email you with relevant special offers / services or details on new products we feel may be of interest to you. These mailings will be relevant to our industry and you can, at any time, opt out of receiving these mailings by contacting us by email with 'opt out' in the subject header of your email.

Cookies


Our website uses cookies. The vast majority of commercial websites use cookies (tiny text files that download to your computer when you visit a website) for a variety of purposes including functional reasons like storing shopping basket items, personalising content, counting visitors etc. Most cookies, including the ones used here, are harmless.

(1) Credit

This document was created using an SEQ Legal template.

(2) About cookies

A cookie is a file containing an identifier (a string of letters and numbers) that is sent by a web server to a web browser, and stored by the browser. The identifier is then sent back to the server each time the browser requests a page from the server.

Cookies can be used by web servers to identity and track users as they navigate different pages on a website, and to identify users returning to a website.

Cookies may be either "persistent" cookies or "session" cookies. A persistent cookie consists of a text file sent by a web server to a web browser, which will be stored by the browser and will remain valid until its set expiry date (unless deleted by the user before the expiry date). A session cookie, on the other hand, will expire at the end of the user session, when the web browser is closed.

(3) Cookies on this website

We use session cookies and persistent cookies on this website.

We may send to you the following cookies:

__utma __utmb __utmc __utmz - these are third party cookies that are placed on your device to allow us use the Google analytics service. __utma is a persistent cookie. __utmb and __utmc are session cookies that last for a maximum of 30 minutes. __utmz is a persistent cookie that lasts for 6 months. These cookies are used to collect information about how visitors use our sites. We use the information to compile reports and to help us improve the site. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from and the pages they visited. Further information are available about these cookies here: http://www.google.co.uk/intl/en/analytics/privacyoverview.html.

di dt psc uid uuid2 - these are persistent cookies. These cookies remain active for a month and 'third party' cookies placed by addthis.com to allow addthis.com to collect non-personalised data in accordance with its policies available at addthis.com/privacy. These cookies collect data about your usage of the site and addthis collates this data in aggregate.

sess - this is a persistent cookie which remains active for a month placed by addthis.com. It allows addthis.com to collect non-personalised data in accordance with its policies available at addthis.com/privacy.

__atuvc - this is a persistent cookie placed by addthis.com and remains active for up to two years. It is used to make sure the user sees the updated count if they share a page and return to it before the addthis share count cache is updated.

 

We also use session cookies to ensure the shopping cart used on this site functions correctly, e.g. identifying progress through the checkout process.

(4) How we use cookies

Cookies do not contain any information that personally identifies you, but personal information that we store about you may be linked, by us, to the information stored in and obtained from cookies.

We may use the information we obtain from your use of our cookies for the following purposes:

(1) to recognise your computer when you visit our website;
(2) to improve the website's usability;
(3) to analyse the use of our website;
(4) in the administration of this website.
(5) to ensure that the shopping cart functions


(5) Third party cookies

When you use our website, you may also be sent third party cookies.

Our service providers may send you cookies. They may use the information they obtain from your use of their cookies.


In addition, we use Google Analytics to analyse the use of this website. Google Analytics generates statistical and other information about website use by means of cookies, which are stored on users' computers. The information generated relating to our website is used to create reports about the use of the website. Google will store this information. Google's privacy policy is available at: http://www.google.com/privacypolicy.html.

(6) Blocking cookies

Most browsers allow you to refuse to accept cookies. For example:

(1) in Internet Explorer you can refuse all cookies by clicking "Tools", "Internet Options", "Privacy", and selecting "Block all cookies" using the sliding selector

(2) in Firefox you can block all cookies by clicking "Tools", "Options", and un-checking "Accept cookies from sites" in the "Privacy" box.

Blocking all cookies will, however, have a negative impact upon the usability of many websites.

(7) Deleting cookies

You can also delete cookies already stored on your computer:

(1) in Internet Explorer, you must manually delete cookie files;
(2) in Firefox, you can delete cookies by, first ensuring that cookies are to be deleted when you "clear private data" (this setting can be changed by clicking "Tools", "Options" and "Settings" in the "Private Data" box) and then clicking "Clear private data" in the "Tools" menu.

Obviously, doing this may have a negative impact on the usability of many websites.

(8) Contact us

This website is owned and operated by Base Formula Ltd.

If you have any questions about our cookies or this Cookies Policy, please use the website contact form.