Our MD presents at prestigious China Connect Paris 2016
Our Managing Director, Jackie McKellar, is presenting today at China Connect - the largest European gathering of experts on Chinese consumer trends, digital and mobile tech marketing. This two day event is being held in Paris and will attract an audience of top level European marketing and digital decision makers from a wide variety of industry sectors including Cosmetics, Fashion, Food and Drink, FMCG, Automotive, Travel, Communication and Media.
The event aims to help European brands explore new business opportunities with leading Chinese players, and develop their expertise on China’s unique and fast-changing digital scene.
Base Formula's business in China has grown from strength to strength over the last few years and Jackie will be sharing her expertise on cross-border e-commerce, brand representation, content generation and customer engagement.
Jackie will presenting alongside industry leaders such as Alex Mecl, Strategic Global Advisor for WeChat International (USA), Julien Chiavassa, APAC Digital and E-commerce Director of Clarins (Singapore), Erwan Rambourg, MD, Global Co-Head of Consumer & Retail HSBC (Hong Kong), and former French Prime Minister, Jean-Pierre Raffarin.