Our Story

An Introduction

Leading Aromatherapy Supplier

Base Formula is one of the UK’s leading aromatherapy suppliers. We supply over 5000 therapists and 40 training colleges in the UK with premium grade essential oils, carrier oils, massage oils, cosmetic bases and other aromatherapy supplies. We also have customers across the world including a strong presence in the US and South-East Asia.

Our Founders

The company was founded by Chris Keating in 1996 and was initially operated as a small home based business. Having previously worked with essential oils, Chris' aim was to offer high quality aromatherapy oils without the high price tag! Chris was later joined by his wife, and trained aromatherapist, Karen, and together they have grown the business to what it is today.

Chris and Karen remain at the heart of the company, which is now based in Melton Mowbray, Leicestershire. Melton Mowbray is known as England's 'Rural Capital of Food' and is most famous for its pork pies and stilton cheese!

ATC member

Aromatherapy Trade Council Members (ATC)

Base Formula is a registered member of the Aromatherapy Trade Council (ATC). The ATC is the trade association for the specialist aromatherapy essential oil trade, and represents manufacturers and suppliers of aromatherapy products as well as the interest of consumers in the United Kingdom. As members of the ATC, Base Formula are committed to consumer safety and responsible marketing, consistent high standards (essential oils must be of the purist quality) and providing accurate, up-to-date information on our products. We are bound by the ATC's voluntary code of practice for safety, labelling and packaging, and our oils are subject to a random testing and verification programme at independent laboratories. Out of the many hundreds of aromatherapy businesses in the UK only 43 companies, including Base Formula, are actually registered members of the ATC.

FHT approved supplier

FHt Approved Aromatherapy Supplier

Base Formula is proud to be The Federation of Holistic Therapists' (FHT) only approved aromatherapy supplier. The FHT is the largest and leading professional association for therapists in the UK and Ireland, and it is a testament to the quality of our products and our customer service that we have been chosen to supply their 17,000 members.

IFA and IFPA members

Corporate Members of IFA and IFPA

We are also corporate members of the International Federation of Aromatherapists (IFA) and the International Federation of Professional Aromatherapists (IFPA) - both of which are internationally recognised with members throughout the world.

Our expertise

Our Expertise

Base Formula employs highly qualified aromatherapists and natural health experts who are committed to developing top quality products for professional use and for customers to use at home. They are always on hand to offer their advice and answer any natural health questions that our customers might have. Please click here to read more about our Consultant Aromatherapists. Base Formula’s expertise is also well respected within the media and our aromatherapists are often asked to contribute expert advice to magazines, websites and blogs. Visit our media page for more information.

Hand in Hand Trust

Hand in Hand Trust

Our sponsored charity is the Hand in Hand Trust that works to alleviate some of the effects of poverty in Peruvian children. This has mainly been achieved by the provision of day care centres where the children are enabled to grow physically, mentally and spiritually through good nutrition, stimulation, play and loving care. Efforts have previously been centred on running nurseries in major cities but the charity is now focussing on other Amazon communities and poorer areas, and the training of parents in order to enable them to eventually take control of their own centres.

The Worcester AIDS Foundation

Worcester Foundation

Base Formula is pleased to donate essential oils and carrier oils for the Worcester AIDS Foundation aromatherapy programme.

The Haven Breast Cancer Support Centres

Haven Breast Cancer Support Centres

Haven Centres provides specialist nurses, expert nutritionists, exercise regimes and holistic therapy treatments to help people deal with the emotional and physical effects of breast cancer. They also run a successful outreach programme for people who are unable to attend their centres. Base Formula is pleased to support their fund raising efforts by featuring in their Blush Magazine!